Holy Hasema, Mehmet!

In the photo below, a model wears a swimwear called Hasema. Turkish businessman Mehmet Sahin has designed what he says is the world's first Islam-inspired swimsuits and sells head to ankle bathing gear to devout well-heeled Muslims, including the wives of Turkey's leading politicians.

Turkish sunscreen sales are expected to plummet if the trend takes hold.

Update: An alert reader provided me with the following correction:

Actually, the swimsuit is named "Astara" and made by Mr. Sahin's company Haşema