Golden Gate Bridge Naming Rights Contest

San Francisco's Golden Gate Bridge is selling naming rights!

Oh, wait, not really. But the operators of the Golden Gate Bridge, facing a shortfall of $87 million over the next five years, are looking into selling corporate sponsorships for the landmark, according to spokeswoman Mary Currie.

The Golden Gate Bridge authority does not intend to sell naming rights or hang advertising banners on the bridge, Currie said.

In our opinion, that's a big mistake, and so Scott's Spot is sponsoring a naming rights contest. Just post your entry in the comments, and a select committee of experts in the fields of advertising, bridge management, and steely irony will evaluate the entries and select a winner that will transform the bridge from gold to platinum status. The best entries will include the sponsor's name as well as a slogan linking the name to the bridge.

I'll start out with a couple of entries to give you an idea of what we're looking for:

• "The Rustoleum Golden Gate Bridge - Maintenance Free for the Next Fifty Years"
• "The Anchor Steam Bridge - A San Francisco Tradition"
• "The Golden Books Golden Gate Bridge - Bringing out the kid in you"
• "The Hanes Golden Gate Bridge - You Don't Get to Go Until We Say You Get to Go"