It's A Very Very Big East

The Big East Sports Conference is getting bigger. It's expanding its geographic reach. In fact, it's defining "East" to mean "East of the Sierra Nevada". That's right, today it was announced, according to an article in the Pittsburgh Post-Gazette, One of America's Great Newspapers, that Texas Christian University, home of the Horned Frogs, is joining the Big East.

Southwest Airlines, er, Big Southwest Airlines, must be very pleased.